Consumer Problem Recognition and Information Search
Free online course on consumer problem recognition, the decision making process and also studying consumer behaviour.
The free online consumer problem recognition and information search course will teach... The free online consumer problem recognition and information search course will teach you about the shopper, buyer and consumer benefits as well as the total product concept, studying consumer behaviour and the Engel, Kollat and Blackwell model in consumer decision making. You will also learn about the types of information searches, actual states versus desired states, opportunity recognition, as well as marketplace information searches. Read More
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